The purpose of this project is to promote consumer awareness of the “Green Mark Logo” and to increase the accessibility of consumer products that bear the “Green Mark Logo” so we can encourage consumers to purchase “Green Mark Logo” products. Through collaborating with large chains, we set up promotion stands to disseminate relevant information. We set up promotion stands on every weekend in October at three RT-Mart stores, one in Neihu First store in Taipei, another in Taichung, and the other in Tainan. In those ten days, we dispensed more than 10,000 pamphlets promoting the “Green Mark Logo.” More than 8,300 consumers participated in lucky drawings, while more than 1,000 shopping totes that bear the “Green Mark Logo” were given to consumers. Six consumers participated in a contest held in Neihu First store on October 31, searching for products that bear the “green Mark Logo.” The outcomes of this project are satisfactory. The most remarkable effect is that this is a successful collaboration among the government, the consumer, and the business in promoting the “Green Mark Logo.” In the future, we suggest the short-term goal be the increase of consumer awareness, the mid-term goal the increase of accessibility of “Green Mark Logo” products, and the long-term goal the establishment of habitual purchase of the “Green Mark Logo.”

Green Mark Logo, Green Consumption, Environmental Protection